Mark Cuban, American investor and investor in the NBA invested in a Melbourne startup named Catapult. What was it about this startup that captured Cuban’s attention, and how can you replicate the same success for your idea?
Join us and hear from Boden Westover, a Director of Marketing who serves clients such as the Wallabies, Chelsea F.C, and the NBL and learn how you can use content and marketing to drive success. The session will cover:
How Catapult; a sports technology company landed Mark Cuban as an investor
How to go from a single-product provider company to a full-stack technology solution
Marketing and success tips growing an Australian brand in overseas markets utilising PR and workshops
About the presenter –
Boden Westover, Director of Marketing at Catapult Sports
A former professional basketball player for the Melbourne Tigers, Boden has spent the last 6 years leading Catapult’s marketing efforts. Catapult is a sports technology company that works on wearables and GPS tracking for over 1800 elite sports team with the aim to improve player performance and reduce injury. Boden’s challenge has been to attract attention and clients in an extremely competitive global market, and Catapult’s success reflects his efforts.