Please note that this is a paid class by our Education partners General Assembly and you must sign up through the link below to attend:
Use this code to receive a special Silicon Beach Member Discount: GAsiliconbeachFriends
About This Class
In 2015, Content Marketing became a hot topic, but now savvy marketers and brand managers are asking more questions about its long-term impact and return on investment. As the industry moves away from purely brand-based executions, there is a need to understand how we bring together both creative excellence and search marketing practices into content executions.
In this class, you’ll not only learn how to create content that drives targeted traffic to your website, but also how to write a creative brief that is rooted in digital strategy. By the end of the class, you’ll have created an actionable task list to take home and begin producing your own piece of content for long-term marketing results.