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The esports economy is worth in excess of $US600 million and it continues to grow 40 percent year-on-year. Last year, at the IEM World Championship in Poland, a record-breaking 46 million fans tuned in online to watch the tournament. That’s more than four times the amount of people who watched the AFL Grand Final!
The esports community is developing strongly in Australia. Professionalism in the community is developing through associations with huge sporting clubs like the Essendon Bombers and Melbourne City. The Essendon esports team even had a controversial cameo on Friday night football earlier this year.
How long will it take for these players to become common among sporting legends? When will families sit down to watch League of Legends instead of the Sunday Football?
Join us, to learn more from a panel of gamers, academics, media representatives, and business leaders to cover the practical and theoretical concepts behind the rise of esports.
Known as the “Hackathon Queen,” Michelle is at the forefront of Melbourne’s startup scene, where she runs a number of hackathons to drive the city’s entrepreneurial culture. With a Master in Media and Communications, she’s written a number of research papers on video gaming; from its culture to its gameplay.
As an avid gamer, Michelle has worked in the esports arena and has hosted shows at PAX Australia. Michelle is also a regular co-host on esports central. In her downtime, you’ll find her relaxing on the couch and unwinding with Legends of Zelda, Assassin’s Creed or Final Fantasy.
Shamila is both an entrepreneur and a media veteran, with over 20 years of experience in print, T.V, film and digital. Having managed the digital division of Fox International channels including National Geographic, FOX, FX, StarWorld, and Channel V, Shamila has an acute expertise in building successful businesses across Australasia.
Most recently, Shamila founded BlinkAsia, an independent content and entertainment consulting company, that aims to meet today’s ever-changing digital and T.V landscape. To meet the demand in the industry, BlinkAUZ has put together a slate of unscripted sports programs with one specifically focused on esports in Australia.