Please note that this is a paid class by our Education partners General Assembly and you must sign up through the link below to attend: https://generalassemb.ly/education/crash-course-in-google-adwords/melbourne/24778
About This Workshop
Finding new customers is a challenge for every business, and getting started with AdWords as a customer acquisition channel can be confusing, expensive and time-consuming. This class will provide a comprehensive overview of Google AdWords to help you become a master of the tools and functions it offers.
We’ll begin the session by looking at the history and evolution of search and get acquainted with Google Adwords—its interface, campaign structure, keyword match types and so on.
By the end of the session, students will have set up their own campaigns, played around with the AdWords platform, and gained a thorough understanding of the various AdWords functionalities and tools to confidently manage their own campaigns.