Click to Accept: Privacy, Marketing, and Ethics in the Age of Big Data

This is a FREE event from our Education Sponsor, AcademyXi
You MUST reserve your spot on their site at https://goo.gl/U9sW5r

The recent Facebook-Cambridge Analytica controversy has shone the spotlight on data privacy, with global governments now questioning the responsibilities of companies that track user behaviour and sell data.

In most cases, our data is used for good and is the reason custom personalisation — such as recommended shows on Netflix or YouTube — is possible.

Our individual data such as personal habits, medical information, and travel history is often willingly shared to help organisations design products and services that meet our needs.

Unfortunately, our data can also be used to misinform and influence decisions in a non-ethical way. It has been a race against time for government regulations to keep up with rapidly evolving technology and social media, and private regulations — as in the case with Facebook — often are within a grey area.

So how do you keep safe in an era where private companies often feel like ‘Big Brother’?

Our event, Click to Accept: Privacy, Marketing, and Ethics in the Age of Big Data will explore:
Privacy and ethical issues of digital platforms and its impact on you
The pros and cons of big data
The future of marketing in a data-literate world
The impacts of regulations on startups or organisations

Presenters

Laxmi Pun
Entrepreneur in Residence at Startupbootcamp
‘Entrepreneurship Evangelist’ who believes entrepreneurship drives economies.
Passionate about Startups I Innovation I Entrepreneurship I Impact Investing Helps startups and businesses see endless possibilities and co-create solutions that are sustainable and human-centric.

Vanessa Toholka
Co-Host, Byte into it on Triple R
Vanessa Toholka is a technology commentator on Triple R, and a producer and presenter on Byte Into It. She is Knowledge Lead for a professional services firm, and a board member of Digital Rights Watch.

Shahin Hoda
Director of The Darwin Challenge
Shahin Hoda is a director of The Darwin Challenge (TDC), a non-profit organization with the aim of analytically measuring the impact of meat consumption and its reduction. Shahin has a background in engineering, product development and growth marketing. When he’s not busy with TDC, Shahin consults medium-sized organisations on their growth and analytics strategy.
Shahin is also very passionate about the startup scene. Having worked with more than 50 startups and spending time in startup hubs around the world from San Francisco, to Brussels, to Dubai and now Melbourne, Shahin has explored what works and what doesn’t for startups who are focusing on transitioning from the product-market fit to growth stage.

Lisa Fletcher
Senior Program Manager of Ask Izzy at Infoxchange
Lisa Fletcher is the Senior Program Manager of Ask Izzy at Infoxchange. Ask Izzy is a mobile website which connects people experiencing or at risk of homelessness with services such as food, housing, support and counselling and much more. Prior to managing Ask Izzy, Lisa was the Project Manager of Go Digi, a national digital lit